The SEO of a website can be divided into 2 parts, namely, Off page SEO and On Page SEO. Both of them are equally important for any blog to rank high in search engines. Off Page SEO includes the things you do out of your website to improve your blog’s reputation with Google. This includes tasks like building backlinks, submitting URLs to directories, commenting and guest posting. On the other hand, On Page SEO is the act of optimizing the content of your website in such a way that search engines find it useful and worthy of ranking high in search queries. This articles explores the key elements of On page SEO that you need to implement in your blog in order to rank high in Google search.
Here are the 10 things that comprise the on page SEO for your blog:
1- Regular Updates
Gone are the days when a blog with 100 posts written in a single go used to rank high on Search Queries. Google has become intelligent. Its algorithms now look for relevance and content rather than keywords and backlinks. A blog which is regularly updated with fresh content is expected to rank higher than an optimized blog which has not be updated for years.
2- Google Authorship
Google plus might not be your first choice of social media due to its clumsiness, but it has become a favorite of Google itself. Claiming your authorship is key to high search engine rank as well as getting more traffic to your blog. Users are more likely to click on a search engine result which has an author picture snippet coming on the left. Plus, integrating your Google authorship with your blog helps your blog to gain credibility as Google uses the criteria of your Google+ authorship rank to determine the rank of your blog.
3- Optimized URLs
Even today, Google heavily relies on optimized URLs which are rich in Keywords. Here is a checklist for your URL
- Should contain sensible words and not some random numbers etc
- Make sure that URL is less than 100 characters
- Words are separated using hyphens
- URL should not have more than 3 sub directories
- Include Keywords in URL
4- Title Tag
Again, the title of your blog remains crucial. Use All in one SEO plugin to create title tags. Title tag is the clickable text which appears in the search results . Even if your title tag is SEO optimized but not enticing enough, people will not click it. Here is a checklist of Title Tag on page SEO
- Keep the Keyword at the Begining of title
- Keep it less than 65 Characters as only that length appears in Google results
Also Read: Top 3 Blog Title Ideas
Google uses heading to guess what your blog post is all about. If it does not find your headings relevant, it would not go inside the content. Here is a checklist of heading
- Each page should have only One H1 Tag. It determines the main content of your post. Infact your Blog Title will automatically become H1 Tag if you are using All in One SEO
- Also put relevant H2 and H3 tags where applicable. Breaking your content under headings will make it easier for Google to scan through your content
- Atleast use your keyword once in H2 or H3 Header tag
6-Alt Image Tags
Images also plays a key role in On Page SEO. Apart from increasing the relevance of the content, they can also rank in Google image search. You should us your keyword as the Alt text of your images. Make sure that images are relevant to the keyword you are using.
Apart for all the places mentioned above, its also important for on page SEO to have your keywords in your Content itself. A good density for keyword would be 1% to 2% although they should not appear to be stuffed at irrelevant places else your rankings will drop. A new development which has take place for On Page SEO is the use of LSI keywords. LSI keywords are nothing but variations of your focus keyword.
Gone are the days when Google use to reward short 300 words posts. Today, it knows that readers are looking for in-depth, researched content. So to begin with, your post should be at least 600 words or more.
People often argue about meta description being relevant now. It might not improve your rank but definitely an enticing meta description will prompt more users to click on the results.
10-Out bound links
Its good to have websites linking to you, but its also important for Google to find a an outbound link to some reputed website on your posts. An outbound like helps Google assume that your content is more in-depth and researched as it is referring to some other reputed sources of information.
I hope you will keep a note of these things next time you write a blog post to improve your OnPage SEO. Using them will help you to improve your Search Engine Rankings drastically. If you liked this article and would like to give some feedback, please leave a comment below. Also, I you want to learn my secrets of making money online from my blog, please do subscribe to my FREE course by filling the form below.
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